October 05, 2005 Ping, Ping. Ka-Ching, Ka-Ching: IM Market To Double By K.C. Jones Courtesy of Businesses will rely more on over the next five years as use increases and drives related products to new heights, a new study shows. The announced results of a study showing that the worldwide enterprise instant messaging market, which includes instant messaging server, security, compliance and management products, is forecast to grow from $315 million to $736 million in 2009. The market grew 37 percent in terms of year-over-year revenue last year, according to the findings of "Worldwide Enterprise Instant Messaging Applications 2005-2009 Forecast and 2004 Vendor Shares: Clearing the Decks for Substantial Growth," released Wednesday. The study, which looked at opportunities and pitfalls influencing vendors and customers, indicates that media attention, hype and new product releases have helped drive the increase of value, necessity and use of the products. Robert Mahowald, program director for IDC's Collaborative Computing research said there are already more than 28 million business users worldwide sending nearly 1 billion messages each day and even more crossover corporate consumers using the networks in the workplace. "Especially in compliance-driven sectors like Wall Street, financial services and government, instant messaging is a critical differentiator," Mahowald said in a prepared statement. "In the next few years, IDC expects instant messaging – once the playthings of teenagers – to continue to grow into its role as a substantial business collaboration application." The study credits market leaders for innovating products and expanding the market. Microsoft's LCS and Communicator products drove a frenzy of partnerships last year, while IBM's Sametime and Workplace Messaging offerings took instant messaging into larger, role-based uses. Jabber helped financial firms move from consumer use to enterprise use through its Extensible Messaging and Presence Protocol and Session Initiation Protocol. AOL held a strong position by delving into business services, according to IDC. The study also found that demand for management and security had evolved beyond its previous focus on compliance because of new relationships between the market leaders and new vendors. E-mail This Story Print This Story Get the latest Messaging news, product info, and trends every week.			AXS-One, OnSite E-Discovery Partner To Combine Compliance, Document Retention, E-Discovery And Litigation Support First Look: Jabber XCP 5.0 Foldera Preps To Launch Web-application Suite Report: Demand Continues To Grow For E-mail Archiving PayPal To Offer Paying By Text Message Yahoo Expands VoIP Service In U.S.     Messaging Pipeline's Main RSS Feed     Messaging Pipeline's Blog RSS Feed Editorial and vendor perspectives The Six Flavors Of Windows Vista Microsoft plans to release a full six-pack of Vista versions, one for every taste. Which Vista will be right for you? Hope is Not Enough When It Comes To Compliance Three Ways To Authenticate E-Mail And Stop Spam Wikis In The Workplace Review: Google Desktop 3 Vendors are now talking about how collaboration can be improved by integrating video with messaging applications. They're even talking about adding live TV to mobile phones. How far do you go before it becomes a bandwidth and business productivity drain? Video is a great idea     13% Video is fine but there needs to be size limits     25% It's never used for anything really productive     38% I draw the line at live TV     25% In search of messaging products? Check out our brand new Product Finder for a directory of groupware and collaboration tools, security products, archiving solutions, and more.