December 21, 2005 DoubleClick Study Says Personal, Professional E-mail Merging By W. David Gardner Courtesy of Consumers are increasingly merging their personal and professional e-mail usage, a study of e-mail users by DoubeClick Email Solutions said Wednesday. The survey data indicates that consumers may be increasingly tethered to their jobs as they check their professional e-mail evenings and weekends. For marketing professionals, the results raise questions about the value of a “best time” of the day and week to send marketing material to consumers. DoubleClick said 55 percent of the respondents look at their work e-mail at home in the evening and 54 percent view work e-mail on weekends. Conversely, 48 percent check their personal e-mail at work. DoubleClick found also that nearly half of the respondents owned at least three e-mail accounts with 95 percent having one primary account. For online purchases, 72 percent use a single address for purchasing online. The survey also found that concern among consumers over spam is dropping as other Web nuisances continue to grow. “While spam still constitutes the largest portion of e-mail that consumers receive the overall percentage has dropped every year since 2002,” the report stated. “Viruses (75 percent are very concerned), identity theft (67 percent), spyware (66 percent) and scams (61 percent) are of greater concern to consumers.” E-mail This Story Print This Story Get the latest Messaging news, product info, and trends every week.			Ignoring E-Mail Is A Sure Way To Lose Business Want To Lose Business? Ignore Customer Email Certified Mail: The Rebuttal Political Group Tries To Stop AOL's Certified Email Service AOL and Yahoo! To Deploy Goodmail's CertifiedEmail Service A Reader's View: Privacy's More Important Than Marketing     Messaging Pipeline's Main RSS Feed     Messaging Pipeline's Blog RSS Feed Editorial and vendor perspectives The Six Flavors Of Windows Vista Microsoft plans to release a full six-pack of Vista versions, one for every taste. Which Vista will be right for you? Hope is Not Enough When It Comes To Compliance Three Ways To Authenticate E-Mail And Stop Spam Wikis In The Workplace Review: Google Desktop 3 Vendors are now talking about how collaboration can be improved by integrating video with messaging applications. They're even talking about adding live TV to mobile phones. How far do you go before it becomes a bandwidth and business productivity drain? Video is a great idea     13% Video is fine but there needs to be size limits     25% It's never used for anything really productive     38% I draw the line at live TV     25% In search of messaging products? Check out our brand new Product Finder for a directory of groupware and collaboration tools, security products, archiving solutions, and more.